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LEAD GENERATION

40 YEARS DIRECT RESPONSE ADVERTISING

DIRECT 

RESPONSE ADVERTISING

 
 
 

CAN WE BEAT YOUR SALES TARGET?

Allow us to design one FREE ad for you
– to find out.

With over 40 years direct response experience, our daily challenge is to beat our client’s sales targets. Drawing on a combination of creative know-how and uncompromising short term media planning and buying lies the foundation by which we all continue to succeed. For a taste of what is possible, all we ask is to design one ad for you to test – FREE. Please read on for more details.

WHO

WE ARE

Success is about partnerships. The more you share – the better the results. As a full service, Direct Response agency, Copeland & Charrington (C+C) are expert at delivering sustained growth for our clients. Whatever the discipline: mail order, multi-stage selling or lead generation. Our 40 years of Direct Response knowledge and in-depth analysis means your company will get bigger, better and stay ahead of the competition. All it takes is a free creative test to find out.

5 benefits of using Copeland & Charrington:

  • Full service DR agency with 40 years+ experience

  • Dynamic DR ads that exceed sales target

  • Up to 75% media savings ensure maximum ROI

  • Cost effective qualified lead generation that converts

  • Free creative test returns fast results intel with little risk

 

OUR

SERVICES

  • Creative Solutions

  • Media planning and buying

  • Media Management

 

OFF-THE-PAGE ADVERTISING

RECENT

WORK

Publishing
company 

Customer acquisition cost of less than
£5 each

Garden products

Increased y-on-y sales by 40% per year over 3 years

Fashion accounts

Consistently beat customer acquisition rate by 5-10%

Bedding products

Achieved sales of 7x ad cost

Ready
meals

In just over one year 100k mail order customers acquired

Hearing
Aids

£1M sales in
one month. 

Conversion rate – UP

Marketing cost - DOWN

Mobility products

£3.5M sales in one year – smashing target acquisition cost

 
 

A FREE CREATIVE TEST

Our track record speaks for itself. Our creative work and short term media planning and buying consistently deliver to target and above. Delivering more customers for less is what we do. To show you what is possible we would like to produce a free direct response creative for
you to run as a test. To learn more about how we could work together and build your business please contact Paul Clover via the contact details below.

NEIL COPELAND

DIRECTOR

neil@copelandandcharrington.co.uk

With over 40 years experience in direct response advertising and marketing, it’s fair to say C&C know a thing or two about how to achieve maximum return on investment.


The media and creative tricks that ‘milk’ those extra few percentage points of customer acquisition targets – make all the difference on your bottom line.


Being a full service agency, our performance is enhanced by tight communication across all departments: account management, creative strategy and planning, graphic design and media planning and buying. Therein, production of campaigns are a 100% integrated and immersive process.


Here is a little background on the agency’s principals, Paul Clover and Neil Copeland. 


Paul’s first job at Brunnings in Whitechapel Road, presented his first chance to understand how the various aspects of direct response advertising worked including: production, layouts, copy writing, account handling and media buying. Gaining a Diploma from the British Direct Marketing Association (BDMA) he went on to become a founding member of Copeland and Charrington where he has been involved in countless successful DR campaigns.


Neil enjoyed his first taste of DR in the form of work experience at C&C, whilst still at school. He went on to broaden his advertising CV via a number of agencies before returning to C&C to help run the media and production departments. Neil’s knowledge and contacts within the industry are indispensable when it comes to placing the right ad in the right media at the right time… and at the right rate.

OUR

PEOPLE

 

LET'S TALK

Or call us
07770 914 704