The most lucrative channel for ROI
With ever increasing media options, off-the-page advertising still delivers probably the most cost effective, best performing ROI for an advertiser. Why? Because print media titles access at least half the UK population of the wealthy 50+ age group. A powerful, precisely targeted ad message can be readily absorbed in isolation – at leisure and without distraction. The creative dynamic is immersive and incites the reader towards decisive action – by phone, online or post. Each individual ad presents as its own measurable and accountable profit centre. Key brand image values are promoted simultaneously.