Unlike many forms of advertising we can test a new creative concept/proposition incredibly cheaply and quickly. For just a few hundred pounds and in a matter of days – you’ll know whether you have a new winning creative to add to your portfolio and the option to go to roll out. Or we can use the immediate facility of an A/B run to test the performance of a newly developed creative against an established ‘control’. Every marketing activity is measurable. So that step by step, block by block, a winning campaign is constructed.


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