There can be many reasons. Knowing and understanding your target audience’s triggers are paramount. Using the correct tone of voice – likewise. At C+C we provide a vast range of marketing strategies to optimise response. With different creative messages we will appeal to the individual  mindsets within a demographic sector. What benefits and incentives attract them the most? When and where do they buy? The answers lie within a combination of research, analysis, art and experience all rolled into one. The creative solution takes on the role of master salesperson. At once, it must be convincing, credible, compelling and overcome every objection.