WHERE TO NEXT?

With an established print media campaign as your foundation, the same principles can be adapted to a variety of other media channels to build your business and market share further:

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  • Inserts

  • Door drops

  • Lead generation networks

  • Direct mail

  • DRTV

  • Digital

 

The flexibility of a cross channel campaign means you can not only target predominant customer profiles by subsets but geographically as well. Allowing the marketing effort to maximise the areas of greatest return. Where appropriate, marketing activity can be centred around sales centre or sales person locations. Conversion data and customer lifetime values will help refine this targeting yet further. And build the database asset within your company.

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